A GAME-CHANGER IN THE MODERN BUSINESS CLIMATE
Every business owner dreams of having their brand, product or service a corner on their specific market and becoming a great success. For fledgling or small businesses, this is often seems to be an impossible task. To make any sort of dent in an established industry, massive amounts of capital needs to be invested, which unfortunately, is not an option for every business owner.
What if there was another way?
What if your business could be in a league of its own?
Instead of competing with other in your industry, what if you were setting the pace, creating unique products and profiting from lucrative new markets?
At the core of the MCC philosophy is the belief in the process of ‘farming’ or slowly growing your own market and defining its boundaries yourself, rather than the traditional strategy of ‘hunting’ or looking for ways to capture a share of an already established market. We believe that companies are better off searching for ways to gain “uncontested market space”. This is disruptive innovation at its best, and it’s an increasingly viable way to achieve business success.
Using practical and proven techniques, the Market Creation Course (MCC) is an advanced business planning and marketing skills training programme that will enable participants to effectively create their own market for a service, product, or business. Following the over-arching philosophy of ‘farming’, the course effectively integrates various instruction methods covering market creation concepts, tools and techniques, as well as a series of case analyses and the application of marketing strategies to a business simulation.
Throughout the course of the MCC, participants are provided with the opportunity to work with professionally certified instructors in modern and well-equipped facilities. This enables them to spend time connecting with, learning from and sharing experiences with a broad range of high-calibre lecturers who are passionate about bringing new brands and products to market.
DURING THE COURSE OF THE MCC, PARTICIPANTS WILL:
- Explore and absorb new effective strategies for tackling issues related to corporate entrepreneurship, strategy leadership, project and brand management.
- Gain a deeper understanding of the challenges faced by project managers, and be equipped with an enhanced skillset with regards to effective market management.
- Combine traditional methods and strategies from marketing research with more unconventional approaches drawing from the field of psychology as well as other cognitive sciences.
- Innovate and create original and credible business plans for new products, services, brands and processes, or for new radically modified business models.